Yibi Hu Explains Why Animators Need to Pitch

Yibi Hu, founder of Future Power Station

At yesterday's University of Hertfordshire annual student show, animator Yibi Hu, founder of the animation studio Future Power Station, explained the importance of crafting a great pitch. 

As Yibi Hu put it succinctly: "Pitch is a Bitch" - in essence a great deal of unpaid work for a potential client who might - or might not - like your creation. 

The conundrum is that you have to pitch to get the job, but all the work might be in vain. Pitching is free work, but you have to do it anyway.

UH Annual Show

Yibi Hu

The University of Hertfordshire's annual student show is one of the best showcases of student work in the UK, and one of the annual events I always find time to attend. 

UH showcase excellent student work in the field of animation, games and VFX, and they also invite distinguished guests, in this case the talented and versatile Yibi Hu, a Shanghai born animator who lives and works in London, having founded the animation studio Future Power Station. 

Pitching Animation & Cartoons

Pitching is a skill - and an art form - that every animator needs to learn. Whether you are pitching a movie, a TV series, or an idea for a commercial, Life (as an animator) is a Pitch. Some succeed, others don't. But it is an illusion to believe that, no matter how great your work, the world will beat a path to your door.  For more information on how to pitch animation and cartoons, see the blog posts below:

How to Pitch an Animated TV Series

• How to Pitch an Animated TV Series
• UK Animation Industry Returns to Cartoon Forum TV Pitch Fest
• Pitching Animation Movies at Cartoon Movie
• BBC Ignite Seeks Fresh Animation Ideas
• Pitching Animation at Animation Productions Days (APD) in Stuttgart
• Nickelodeon Explains The Art of The Pitch
• Create a Great Animation Pitch - with Chris Oatley
• Where Can Animators Pitch to Producers?

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