Showing posts with label Creativity. Show all posts
Showing posts with label Creativity. Show all posts

Sunday, 12 October 2025

What I Learned Teaching at Cal Arts in the 1990s

In the late 1990s, while I was working at Warner Bros. Feature Animation on Quest for Camelot in Los Angeles, I had the chance to teach animation at CalArts — the California Institute of the Arts, the legendary training ground for animators, a school founded in part by Walt Disney himself in the early 1960s. 

Teaching at CalArts was an amazing experience - and also the start of my career teaching animation.  Here is some of what I learned. 

Saturday, 21 June 2025

Why Animators Need Their Own Projects

Learning the art and craft of animation is a time-consuming business, one which requires commitment and discipline. At the end of it all lies (hopefully) a job in the industry, ideally at a good studio doing great work on worthwhile projects.

But even success can bring problems - late nights, too many weekends, stress and burnout. How does an animator thrive in the industry over the long haul. The answer is to nurture your own projects and ideas, make sure your own creative flame is burning.

Friday, 24 May 2024

SuperHero Pets! A Creativity Exercise

via GIPHY

Welcome to Super Hero Pets! This is a fun exercise designed to help imagine an original TV or web series.  Your goal is to learn the basic building blocks of story, story-telling and character, by imagining a short film based on your first pet, or cuddly toy.  Start by imagining the characters, who they are, and what they do. Then design your four main characters.  

Saturday, 11 November 2023

How to Pitch a Cartoon Strip - Queen's Counsel


This is a short video on the subject of pitching ideas - in this case the "Queen's Counsel" cartoon strip that I pitched to The Times back in 1993.  The pitch was successful; the cartoon strip started in The Times in 1993 as Queen's Counsel - it became King's Counsel in 2022.  It's still being published every week 30 years later. 

Monday, 16 October 2023

Using AI to Make Better Animation


In the short video above we offer some suggestions on how to use AI to make better animation.  AI is a powerful tool for the creation of stories and ideas.  Watch the video above to see how to use Chat GPT to generate ideas to make our animation more interesting and inventive. AI represents the biggest technical advance in the animation & VFX industry since 3D animation began to replace traditional hand-animated feature films in the early 2000s. Artificial Intelligence is here to stay - so let's make the best possible use of it.

Sunday, 30 July 2023

150 Animation Exercises to Boost Your Skill

150 Exercises to boost your skills
We're liking this list of 150 animation exercises created by independent animation artist David Mattock at his website Animator Artist Life

David Mattock has created a wide variety of exercises for any animator to tackle, from simple tasks like animating a vibrating telephone or a falling leaf, to complex character animation.  It's a great list, super useful for any animator who might need a little practice or inspiration for what to animate next. 

Thursday, 29 July 2021

Creativity - Can it Be Taught?

Here at Animation Apprentice we believe that creativity can be taught. Creativity is like any muscle - it can be exercised and strengthened. Today, few schools teach creativity, preferring instead to concentrate on core subjects like maths and science - subjects in which there is almost always a correct answer.  But in the creative industries, there is no right answer, and the only way to succeed is to try things out, to take risks. Watch the short video above to find out more. 

Sunday, 2 February 2020

How to Pitch an Animated TV Series

The Art of the Pitch
Here at Animation Apprentice we don't just teach the mechanics of animation, we also teach the art and craft of creativity and creative thinking.

Every great animation series began its life as a humble pitch - even mighty Peppa Pig started out as an idea in a sketch book.

There is nothing to stop our students creating the next Bob The Builder or Mr Bean.

Tuesday, 14 May 2019

What Goes into an Animation Bible?

Shorescripts.com is an excellent resource for aspiring writers and creators, not just for traditional scriptwriters but also for anyone interested in pitching their own  animated TV series.

Best of all is this link to a full page of animation bibles, including classic TV shows like He-Man and Batman, showing how writers and animators go about putting together the all-important animation "bible", the crucial part of any animation pitch.

Friday, 18 March 2016

How Do Animators Stay Creative? Blue Zoo's Top Ten Rules

Blue Zoo is one of the UK's most successful independent animation studios. Founded in 2000 by a group of university graduates, they have gone on to produce excellent commercials and TV Series, as well as some very creative independent short films.

But how does a studio like Blue Zoo stay creative, while at the same time managing the demands of a commercial pipeline, and getting their jobs done on time? At the recent Escape Studios VFX Festival, Tom Box explained how they get it done.

Tuesday, 15 March 2016

Pete Docter Explains The Inspiration Behind Inside Out



In this excellent video from Pixar, Pete Docter Explains the inspiration behind Inside Out, Pixar's Oscar-winning feature film and arguably their most inventive movie to date.  Playing with some very grown-up themes of neurology and psychology, Pixar manages to entertain young audiences while giving adults plenty to chew on.  Pete Docter is one of the most talented living animation directors, a creative artist who manages to create entertainment with a serious undercurrent. Watch this short video to get an insight into how he came up with the ideas behind Inside Out.

Tuesday, 30 December 2014

Where Does Creativity Come From? John Cleese Explains




John Cleese knows a thing or two about creativity, which is presumably why he was invited to give this talk in the video above. Trouble is, identifying where creativity comes from is like trying to analyse what makes a great poem. We all know it when we see it - but how to define it? And what does the great man conclude? I'll leave you to watch the (short) video to find out the answer.

Sunday, 21 December 2014

Five Steps to Write a Great Story

Titles to Love Me Love Me Love Me by Richard Williams
How do you write a great story? You can't make a great film without one, and yet one of the most common mistakes made by rookie film-makers is to start making the film before the story is figured out.

In fact, it's not just novices who fall into this trap - Hollywood does it all the time. But with a little forethought and planning, you can start off your project with a great story. After all, story is the most important part of any film. As Pixar's John Lasseter put, "the three most important ingredients in a Pixar film are: 1. Story, 2. Story, and 3. Story". So, how do you make sure you get it right?

Friday, 26 September 2014

UK Creative Industries are "Worth £71.4 Billion per Year"


Creative industries are worth £71 billion a year
UK Creative industries are "worth £71.4 billion per year", according to the UK's Business Secretary Vince Cable. In an article in Wired news today, the British Government announced a big new investment in a NextGen Skills Academy to help close the skills gap in creative industries in the UK.  The story was also covered by the BBC.

Monday, 1 September 2014

Does Education Kill Creativity?

Sir Ken Robinson
Sir Ken Robinson is an educator who believes passionately in the importance of teaching creativity in our schools. In an interview on Radio 4 this morning, he talked about why he thinks our system of education is broken and needs fixing. Robinson argues that creative thinking and creativity are a vitally important - and widely neglected - part of our education system. Dance, he says, should be as important as Maths, of equal value and time in the curriculum. If you missed him on the radio, you can watch his fascinating (and very entertaining) 2007 TED talk below.

Saturday, 19 July 2014

Pixar and the Twenty Two Rules of Storytelling

John Lasseter famously described the three most important things about film-making as "One: story. Two: story. Three: story". Obviously, Pixar do a bunch of other stuff really well too, like, say character animation. But there is no doubt that great stories are at the heart of their work and their success. So what can we learn from Pixar about great story telling? Fortunately, Pixar are not guarded about their secrets. Recently, these "22 rules of storytelling" were tweeted by Pixar Story Artist Emma Coats.