Sunday, 31 August 2014
How do you finance an independent animated feature film? And what is Gap Finance? If you are trying to raise funds for a movie, gap finance is something you need to understand. In brief, it's the point in the funding process where you bridge the gap between what you have been promised, and what you actually have in the bank to start making your picture. At the European Media Forum Closing the Gap, Ian Hutchinson of Silver Reel partners explained what Gap Finance is, and how it actually works.
Saturday, 30 August 2014
|Where are the jobs?|
Thursday, 28 August 2014
A good animator is also a storyteller, and it's not unusual for animators to be writers, graphic novelists, or illustrators of children's books. But how do you get your work published? The good news is, it has never been easier to get into print. The bad news is, the economics of publishing have never been worse for both publishers and writers. Plus, writing a whole book is going to be a major effort, so you don't want to waste your time on something that no-one wants to read. So what is secret to success? Like so many things in media, what you need is a great pitch. Below is our simple guide to getting it right and ensuring that a good publisher will (hopefully) pick up your first book.
In this month's copy of VFX industry Magazine 3D Artist, in issue No 71, Animation Apprentice founder Alex Williams offers his Tips and Tricks for a faster animation workflow in Maya. How can an animator work smart and fast, maintaining quality while at the same time being fast and efficient?
Wednesday, 27 August 2014
|Animation Producer Steve Burch|
Tuesday, 26 August 2014
Earlier this year students at Animation Apprentice worked on their first freelance commercial project: Rocketseed Email Solutions. Rocketseed is a tech company that offers clickable email banners, with built-in analytics so that a company's email can become an important marketing tool.
Monday, 25 August 2014
Sunday, 24 August 2014
Pete Nicholson is a student at Animation Apprentice who has been working on live briefs for commercial clients, doing short films under the banner of our mini film co-operative Nano Films. Last year he worked on Rocketseed, a short film for a global email marketing company, and is now working on The Float Folks, an intro/teaser for a brand new TV series for children. We asked Pete to talk about what it was like starting off as a freelance animator.
Saturday, 23 August 2014
jobs page at Cartoon Brew, visit this page: http://www.cartoonbrew.com/site-news/introducing-the-cartoon-brew-job-board-102640.html
Friday, 22 August 2014
Nickelodeon has announced their 2014 Student Animated Shorts Program, and the deadline for submission is Monday Sept 15th. You don't have to pitch a finished film, just an idea in concept. You will need an idea, characters, a setting, a story, and some storyboards. This is an opportunity to have your idea for a TV series picked up by a major US network - time to sharpen your pencils and start brainstorming.
Thursday, 21 August 2014
Animation Apprentice graduate Giuseppe Candido has landed a job with The Play Studio, a London based creative design agency specialising in motion graphics across multiple media platforms. Giuseppe starts soon as a Junior Visualiser, working the The Pillbox, a creative hub in East London.
Wednesday, 20 August 2014
Animation Apprentice founder Alex Williams worked on the last three Harry Potter films, while employed at the London VFX house Cinesite, in London's Soho. We asked him to talk about what he did on this very popular films series which help to transform the scale and quality of visual effects work being done here in the UK.
Tuesday, 19 August 2014
Good news for animators in the UK! A new studio is coming to town, bringing with it the prospect of jobs, creative success, and - at last - a proper animation studio in London. In this interview a few days ago at awn.com, Locksmith Animation founder and director Sarah Smith talks about her new animation venture, which is backed by London VFX house Double Negative, and supported by entrepreneur Elizabeth Murdoch.
Monday, 18 August 2014
|3D render for Bombay Sapphire gin|
Sunday, 17 August 2014
|Golden Street Productions was founded by Scott Petersen in 2009|
Saturday, 16 August 2014
Anyone who has tried to raise money for a film project knows that this can be the hardest part of the whole enterprise. Yes, you may have a great idea, but finding the money needed to bring it to life is no easy task. For anyone in the UK trying to finance an independent film (and every self-respecting animator has a story in them somewhere) - a working knowledge of how the system works is pretty much essential. Sure, you will need a producer to help you out, but knowledge is power, so you need to get educated. One of the best ways to finance your film is called EIS - and it is an excellent way to get the taxman to help pay for your project.
Friday, 15 August 2014
|Spreading The Word|
What have our students said about Animation Apprentice? We think we're the best place in the world to study animation, offering the best quality training for the most competitive price. But don't just take our word for it - read what our students have said about our animation course.
Thursday, 14 August 2014
All projects start off full of optimism and excitement, but the scope for misunderstanding is great, and the risk of things going wrong is considerable.
So it's worth asking the right questions up front, to ensure that the job goes well and your happy client comes back for more. Below is a list of useful questions to get you started.
Wednesday, 13 August 2014
Since this is an area of some confusion for animators learning to to use Maya, here's a brief outline of what the rules of World Control Etiquette really are.
So, what is the world control anyway?
Tuesday, 12 August 2014
Animation Apprentice graduate Benn Garnish has gone to do some impressive visual effects animation on many films, his most recent being The Fast and The Furious 6. Benn has done high level work on many feature films, including Harry Potter and the Deathly Hallows, Thor, The Dark World, and Prince of Persia.
Monday, 11 August 2014
a piece in yesterday's Telegraph, animated films are now the UK's favourite, taking in as much of a fifth of all box office revenues. In 2013 animation became the top-grossing film genre at UK cinemas, making almost £250million, a fifth of total box office takings. This is good news for animators, and good news for us at Animation Apprentice. After all, we're aiming to be the best place in the world to learn animation, training our students to be the very best at this rapidly growing and flourishing medium.
Sunday, 10 August 2014
What is Animation all about? And what should our students starting with us in September do to get ready? For a general introduction to the medium, and a beginners guide to the language and the basic principles of animation, watch this series of free videos at Animation Apprentice. Start with The Twelve Principles of Animation, and move on to Keys, Extremes and Inbetweens - the Language of Animation. Like all art forms, animation has its very own special jargon, and you will need to know the basic grammar and some of the key terms. Plus, you'll start to get a good feel for what our course is like and how it all works.
Saturday, 9 August 2014
|Walt Disney in 1937|
Friday, 8 August 2014
|From pencils to Pixels by Alan Yentob|
From Pencils to Pixels - In this excellent 2003 documentary, Producer Alan Yentob tells the story of how animation went digital. It's very thoughtful hour-long introduction to the medium by one of the BBC's most experienced Producer-directors. If your knowledge of the History of Animation could use a little polishing, this is a great place to begin. Don't forget that most animation studios are well-staffed with enthusiasts who seem to know everything about animation - including what Walt had for breakfast. Knowing the history of the medium helps single you out as a fellow animation fan, someone who has a good bit of knowledge of how the industry came to be the way it is today. All of which will help you at your next job interview.
Thursday, 7 August 2014
Even if you do land a good job as an employee of a company, most likely it will last at most a year or two, since jobs in our industry tend to be project-driven.
Even well-established companies tend to expand and contract according to the size of their order book.
So what’s an animator to do to stay afloat and pay the rent, let alone finance a mortgage and a family? The answer is, you have to be smart, and you must understand the rules of freelancing.
Wednesday, 6 August 2014
|Start with a laptop|
Tuesday, 5 August 2014
Making your own animated film isn't as easy as it sounds. The most common mistake made by newbies is to underestimate the amount of work involved. Everything takes longer, and is harder to achieve, than you expect. That said, it's not an impossible dream to make your own short, especially if you plan well and work smart. The trick is to plan it out properly, doing all the steps in the right order.
Monday, 4 August 2014
Sunday, 3 August 2014
Saturday, 2 August 2014
|working for free?|
Students and graduates do of course often work for free, taking work experience, unpaid jobs or internships which do not pay actual money, but which offer training in the industry and real-world experience of what the world of work is like.
Friday, 1 August 2014
|Matchmove: it's all about cameras. Image: Wikipedia|
Amy was for many years a lead matchmover at Cinesite in London's Soho, and has worked on countless visual effects blockbusters including Harry Potter, X Men, Moon, Battle LA and John Carter. Here, she explains what exactly her department does, and why it is so important in VFX.