Saturday, 21 June 2025

Why Animators Need Their Own Projects

Learning the art and craft of animation is a time-consuming business, one which requires commitment and discipline. At the end of it all lies (hopefully) a job in the industry, ideally at a good studio doing great work on worthwhile projects.

But even success can bring problems - late nights, too many weekends, stress and burnout. How does an animator thrive in the industry over the long haul. The answer is to nurture your own projects and ideas, make sure your own creative flame is burning.

Monday, 16 June 2025

Why Movie Posters Need Taglines

Short films need posters (also known as "One Sheets"), and posters need taglines. A great tagline encapsulates what the film is about, and makes the viewer want to see more.  

A great tag line (like the one on the left) is witty, short, and punchy, and makes the audience feel a sense of anticipation about the film.  

Stuck for a great tagline for your movie poster? Ask ChatGPT. Type in what your story is about, ask for ten taglines; then pick the one you like most. You don't need tell anyone you did (and I promise I won't tell either). 

Tuesday, 3 June 2025

Something is (Almost Always) Better Than Nothing

Perfection may not be attainable
From time to time animation students studying on our MA in Animation, delivered in partnership with Buckinghamshire New University, will get stuck on a project, and will request extra time, or hand their work in late - and then apply for Mitigating Circumstances.

Sometimes this flows from perfectionism, performance anxiety, or even a sense of imposter syndrome. But it's always better to hand in something than nothing; an imperfect submission is almost always better than no submission at all.