Monday, 1 September 2014

Does Education Kill Creativity?

Sir Ken Robinson
Sir Ken Robinson is an educator who believes passionately in the importance of teaching creativity in our schools. In an interview on Radio 4 this morning, he talked about why he thinks our system of education is broken and needs fixing. Robinson argues that creative thinking and creativity are a vitally important - and widely neglected - part of our education system. Dance, he says, should be as important as Maths, of equal value and time in the curriculum. If you missed him on the radio, you can watch his fascinating (and very entertaining) 2007 TED talk below.

Robinson argues that the stuff we learn today in school is geared to the needs of the 19th century economy, when universal education systems were first being built. This is a curriculum which is out of date, and ignores the needs of the 21st Century economy, where creativity and the ability to invent new ideas are the paramount skills needed.

Here at Animation Apprentice we believe that creativity can be taught. Studying 3D animation and the digital arts is not just about learning the right tools and which buttons to press. Yes, technical expertise is necessary, but creativity matters too. Good digital artists are just that - artists. Inventive, creative, funny and entertaining artists.
Every great project begins with an idea

London's visual effects houses charge far more than their counterparts in Asia. How can they afford to charge a premium? The answer lies in a unique blend of technical excellence and creative talent. The perfect digital artist knows the software inside out - and also knows what to do with it. Clients come to London because they get - and expect - something extra.

Technical excellence and creativity

Pleasing clients is what commercial artists do for a living. This means coming up with ideas, creative solutions, ways to make the client look good. Creativity and creative thinking is at the very heart of the process.

Learning animation isn't just about technical excellence - though this is also vital. It's about coming up with great ways to apply what you have learned. Creating great projects is what we aim to do here at Animation Apprentice.


To sign up for our September classroom at Animation Apprentice, follow this link. For more information on finding work and surviving in the animation and visual effects business, read our post on how to find a job in the animation industry, and check out our post about what not to do at a job interview. Also see our post on starting your own small animation business, learn how to create an invoice, and see how we are helping our students find work through our film co-operative Nano Films.  Download the free Escape Studios Careers in VFX Handbook. Take a look at how can help you find a job, and read our piece about how to survive as a freelance animator. Also, find out what Cinesite look for in a student's demo reel, and read our post on setting up your own animation business. Also see our post about freelancers and taxes 

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